PUR

PUR was founded in 2010 on the founding principle of making simple substitutions to promote a healthier lifestyle, at fair prices, and without compromising taste or quality. This is why their gums and mints don’t use artificial sweeteners like aspartame, and are instead naturally sweetened with 100% xylitol. Mindful of health-conscious consumers and dietary requirements, PUR also ensure their range is vegan, gluten free, soya free, nut free, peanut free, and diabetic-friendly, meaning no one has to miss out! Made in Switzerland from high quality ingredients sourced from Europe, they continue to innovate and create products to further their mission to make simple substitutions so that consumer’s everyday decisions are healthier and effortless!