The HUG – See how the ‘W’ hugs the ‘V’? This is the symbol of collaboration and support.
We like to collaborate with colleagues, customers and suppliers. We work together to make veganism grow.

The BUBBLE – The circle represents our community of kind, loyal and respectful people. We’re happy to live in our own bubble, standing for our values than having to surrender to external pressure, wrong goals, non-sense race towards profit at all costs.

The COLOURS – We deeply care about the environment. There’s no better translation for this than the colour green itself. We have one planet and we should protect it.
Then, there’s the purest of all colours: white. For us, this colour symbolises ‘honesty’: one of the most important values in every relationship. We think that honesty is absolutely mandatory in business too!

The LEAF – The leaf is a bit of a cliché in the vegan world, isn’t it? Well, in general, for every company selling plant-based and natural products.
We wanted to keep this tradition. But we wanted our leaf to be different, kind of unique. Since we sell food, we wanted something that we actually eat.
That’s how our leaf became a leek!

And this is why we are so proud of our new look: It tells what we’re all about.

We have implemented lot of changes since the beginning, but we're still up and running with the same old passion.