We know how hard it is to...

  • Source high-quality, 100% vegan products, all in one place
  • Find a wholesaler who is 100% vegan and understands your needs
  • Get consistent and time-effective supply
  • Offer your customers a unique selection of products not found in supermarkets or chains
  • Create a fully vegan menu that is also very tasty for non-vegans

This is why... WE EXIST!

Vegan Wholesaler

Who is Vegan Wholesaler, anyway?

We are the first and only 100% vegan wholesaler in the UK.

What does that mean?

Every single item in our portfolio is vegan, with no traces of dairy or eggs.
Wait… it gets even better…
Not only is our company fully vegan… We are vegan too!
360 degrees of veganism! 365 days a year!
Yep… everybody in this company is vegan… and not just for festivals and events… but all the time!
Well, we believe in what we’re doing!
Who is Vegan Wholesaler
Vegan Wholesaler
Vegan Wholesaler is all about ethics

Our Mission

We hand-pick every product we introduce into our portfolio, which makes us confident that non-vegans will like them too.
We are committed to show everyone that it is possible to enjoy great foods and drinks without need for cruelty.
This is our subtle way of activism, one meal at the time!
We are in this for a bigger cause, not only for the money.
Don’t get me wrong, we are a business and we have to pay our bills, just like everybody else.
Values and a bigger mission drive us.
We want to contribute to make the veganism grow.
We believe we can be respectful to animals, human beings and our planet alike.
We know that many people don’t become vegan because they 'love cheese so much, I couldn’t live without it' (so, they say).
Let’s offer them great cruelty-free cheese alternatives, made out of different ingredients with a wide range of flavour and texture profiles!
'But, I also love meat, actually'.
And now, we also offer a wide range of the finest meat alternatives: burgers, sausages, mince, nuggets, kebabs... You name it, we have it!
'Bacon, though?!'.
Gotcha! 5 brands in stock at the moment, all of them fantastic!
'How about the cream? And the hot chocolate? And the eggs?'
Guys, we’ve got you covered...
Go vegan!
'I’m a healthy vegan… no junk, please!'
No worries, we’ve got your back.
A new wave of healthy vegan products is coming to our catalogue, pretty soon!
But I’m allergic to…' (fill in the blank)
We’ve got a wide range of nut-free, soya-free and gluten-free products, and even more on the way!
Vegan Wholesaler

Our New Look

Like our logo? Maybe, it isn’t the best in the world, but it’s the thought that counts.
And in our logo, we've put a lot of thoughts.
Yes, there’s a deep meaning.
These are the key ideas:
Vegan Wholesaler
The HUG – See how the ‘W’ hugs the ‘V’? This is the symbol of collaboration and support.
We like to collaborate with colleagues, customers and suppliers. We work together to make veganism grow.
The BUBBLE – The circle represents our community of kind, loyal and respectful people. We’re happy to live in our own bubble, standing for our values than having to surrender to external pressure, wrong goals, non-sense race towards profit at all costs.
The COLOURS – We deeply care about the environment. There’s no better translation for this than the colour green itself. We have one planet and we should protect it.
Then, there’s the purest of all colours: white. For us, this colour symbolises ‘honesty’: one of the most important values in every relationship. We think that honesty is absolutely mandatory in business too!
The LEAF – The leaf is a bit of a cliché in the vegan world, isn’t it? Well, in general, for every company selling plant-based and natural products.
We wanted to keep this tradition. But we wanted our leaf to be different, kind of unique. Since we sell food, we wanted something that we actually eat.
That’s how our leaf became a leek!
And this is why we are so proud of our new look: It tells what we’re all about.
We have implemented lot of changes since the beginning, but we're still up and running with the same old passion.
Vegan Wholesaler

Back then...

Probably, you bumped into us in the past, when we were still in our baby steps. When we were under the name of Coffee & Cheese.
If so, you may be familiar with our old logo, featuring the only 2 things we used to sell at the time.
You know why cheese, but ‘why coffee?’ – you may be wondering.
Simply, because of Pedro!
In a nutshell: I’m a vegan coffee guy.
I was happily working at a multinational coffee company, when…
I started questioning whether it was right to compromise my values for a promotion. Mmmhhh!!!

At the time, the next logical step forward in my career required me to sell a range of foods that contained dairy and eggs.
And… a great opportunity arose! What to do? Take it or not take it?
My values or my career? No brainer, right?
In fact, I quit!
(Pedro, founder)
We started out with only two brands and a bunch of products (8 to be precise).
Initially, we supplied catering businesses only. We then expanded to serve retailers, following our customers’ requests.
We expanded our portfolio to satisfy our customers’ needs and wishes, mainly focusing on great vegan products that are very hard to find, especially on a wholesale basis and with an efficient delivery service.
Vegan Wholesaler

What Our Customers Say About Us

Little Shop of Vegans

Rachel Cox

Owner at Little Shop of Vegans, Norwich

Vegan Wholesaler has given me access to a fantastic range of vegans products. One of the big benefits to my business is having access to products that aren't available in the UK supermarkets.
Excellent service - the next day delivery is fantastic and means I can very quickly top up stock when it runs low. Pedro is very helpful and quick to respond to queries and genuinely wants to support small independent businesses and help make vegan food more readily available to everyone. It's handy to be able to see real-time stock quantities when ordering. Fantastic selection of big name vegan brands.
As a vegan business, I try to work with vegan suppliers as much as possible. It's great to know that absolutely everything on the Vegan Wholesaler website is vegan. It's reassuring to my customers when I can say that products have come from a fully vegan wholesaler.
There are so many plus points but I'd have to say the biggest benefit is having access to such a wide range of vegan cheeses and meat alternatives - that and next day delivery!
I'd recommend Vegan Wholesaler to any small independent business that wants to cater to the growing vegan market because the products are varied, taste great and have proved to be very popular with customers.
Just a huge 'thank you' to Pedro and his team!

Meet our Team

Pedro espresso

Pedro Zúñiga

Founder & CEO (Chief Espresso Officer)
Makes sure that the business runs smoothly.
Pedro is the big brother of Vegan Wholesaler.
He’s always in the loop on what’s happening in the company, and does everything he can to genuinely care about our customers.
He’s constantly looking for the next quality vegan product to add to our portfolio.
When he’s not working, he spends most of his time playing or watching basketball.
He also enjoys going to the gym and improvising new recipes out of whatever's in the fridge.
He knows one thing or two about gourmet coffee.
“When I enjoy my espresso without sugar, I know that it’s good quality”
Luisa milk moustaches

Luisa Obinu

Creative Director & Business Development
Makes the business grow.
Luisa loves creating and improving systems and finding new ways to make the business thrive.
She thinks that we should bring back honesty and values in business and marketing.
Multi-passionate, she speaks 5 languages fluently and enjoys learning new things.
She loves colours and all sorts of creative stuff.
She’s into healthy & happy living…
Eco-friendly, sustainable, natural – as much as possible!
She doesn’t like talking on the phone. Texts, emails, or a good old chat…face to face!
“Before going vegan, I used to drink about 1 litre of cow’s milk a day.
If I managed to give it up, anybody can!”
Denise 1 - Sgaia

Denise Hager

Stock Control Executive
Takes care of the stock.
If a product is running low, you bet she knows it.
Spreadsheets, numbers and best before dates are her thing.
Denise has a crystal ball to predict what you are going to order and makes sure we have it in stock.
When she’s not working, she’s an artist and a movement-junkie.
She loves dancing, singing and acting.
Yoga, meditation, HIITs and riding her bike everywhere are keeping her sane.
“Give me my daily dose of cinnamon and some herbed roast (Sgaia) on wholemeal bread, and I get the job done!”

Fancy to make an impact with us?

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